Economic Evaluation Models of Generic Fluid Milk and Cheese Marketing Investment in Canada for the 2007-2011 Period
This study estimates demand systems for Ontario and the Maritimes using data from A.C. Nielsen (i.e. Homescan) and data provided by DFC. It also estimates a demand systems for cheese in Canada (without Quebec) also using data from A.C. Nielsen (i.e. Homescan) and data provided by DFC. The Almost Ideal Demand System (AIDS), which allows estimated elasticities to vary over time, will be used in the econometric analysis. Based on these demand systems, simulation are used to undertake the calculation of return on investment.