Explaining Sales Pay Strategy Using Agency, Transaction Cost and Resource Dependence Theories

The purpose of this study was to investigate, using data gathered from 325 French-Canadian organizations, the influence of key constructs related to agency, transaction cost and resource dependence theories on the proportion of salary in sales compensation. Level of task programmability, capacity to observe behavior, career opportunities and financial resources offered were associated with an increased use of salary pay. In contrast, difficulty of measuring result outcomes, availability of product/service-related resources and high marginal sales force productivity were associated with decreased use of the salary component. Results supported the argument that integration of multiple theoretical perspectives offered a better explanation of pay policy. However, the results have not supported the ability of market and selling uncertainty to predict the proportion of salary
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