© 2023 CIRANO. All rights reserved.
Associate Professor at Em Lyon business school and researcher at CIRANO.
Holder of a Ph.D. in Economics and Social Sciences (Marketing) from the Vienna University of Economics and Business, Verena Gruber was an associate professor in the marketing department at HEC Montreal and is affiliated with the Pôle e3c (Expertise in Energy and Environment). Her expertise lies in the area of consumer behaviour, with a particular focus on sustainability. She has been involved in several research projects related to this field, and more specifically in conducting field experiments with BIXI and Communauto, in order to understand how to get users to adopt more sustainable behaviors.