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Sema Barlas is the Senior Academic Director of the MSc in Analytics Program. Her expertise is in the areas of applied marketing models, statistics, research methodology, and consumer behavior. Barlas’s research has been published in journals such as Organizational Behavior and Human Decision Processes and Applied Journal of Econometrics with over 500 citations. Prior to the University of Chicago, Barlas had taught at Argosy University in Chicago, McGill University in Canada, and University of Groningen in Netherlands and worked in industry for several years. At Sears, Roebuck, and Co., she developed credit risk, credit revenue, and line-of-credit models to manage acquisitions and portfolios of existing accounts. At Experian, she led projects in all aspects of database marketing. Barlas earned her PhD from the University of Chicago in Quantitative Psychology and Research Methodology and Master’s degree from University of Illinois at Urbana/Champaign in Applied Statistics.