Consumer behaviour


A CIRANO Researcher since 2017, Bernard Korai is Associate Professor in the Department of Agricultural Economics and Consumer Sciences at Université Laval. He is also responsible for the Chaire de leadership en enseignement sur la consommation et le développement durables.

Holding a Ph.D. and MBA in Marketing from Université Laval, his scientific activities focus on the behavior of the consumer, from a consumer-organization perspective. In addition, he is interested in consumer behavior in services and more specifically in funeral services.

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CIRANO Projects

Define strategic orientations for the deployment of the circular economy in Québec as part of the government's sustainable development strategy (2022-2027)

Bernard Korai, Sophie Bernard, Johanne Whitmore, Benjamin Laplatte

Information tools on food, bio-food products and food risks in Quebec

Bernard Korai, Ibrahima Bocoum

Agriculture, Risk Management

Sustainability assessment framework adapted to the reality of Quebec bio-food sectors/sectors

Lota Tamini, Bernard Korai, Laurence Poulin, Wajdi Hellali, Bignon Aurelas Tohon


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