International/ Relational/ Industrial Marketing, Value Creation/ Sharing/ Capture, Customer-Supplier Relationships, Latin America


Aurélia Durand is Associate Professor in the Department of International Business at HEC Montréal. She is also a member of the International Business Research Group (GRAI). Her current research focuses on Buyer-Seller Relationships and Value Creation in the Wine Industry and Impact of Distance on the Value and Orientation of Interfirm Exchange.
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